Whale Song is about guiding visionary leaders through uncertainty. Just like the whale’s call, it symbolizes the pull of an idea—and our role is to help clients reach their destination with clarity and confidence.
Our Brand:
Guided by the Call
Since the dawn of time, our species has been captivated by a call—a sound that beckons us into the unknown. Homer called them Sirens; the Inuit tribes knew them as whales. Whether a song of warning or a melody of opportunity, it has always drawn explorers, dreamers, and pioneers forward.
For founders and business leaders alike, that call is all too familiar. It’s the pull of an idea—the vision of something greater—but the path forward is uncertain. The unknown can be daunting, full of risks and uncharted waters.
That’s where Whale Song comes in. We’ve been in these waters for a long time. We’ve guided countless companies through the turbulence of technology decisions, product development, and scaling challenges. We know when to navigate cautiously and when to dive deep.
Your journey into technology shouldn’t be a shot in the dark. We help you find clarity, make confident decisions, and execute efficiently—so you’re not just chasing an idea, but reaching a destination.
Because in the end, it’s not just about answering the call. It’s about arriving where you’re meant to be.
Where We Come From
Our experience was forged in the deep waters of venture capital, having worked with hundreds of startups, many of which are from the Golden Section portfolio. We've been in the trenches—advising, building, and scaling digital products across industries. Through this journey, we've gained firsthand insight into what makes a product succeed—and what leads to costly failures.
Every mistake we’ve seen (or made) became a lesson. We’ve built a playbook of what not to do—a guiding framework that ensures we never make the same mistake twice. This experience shaped our philosophy: capital efficiency is key, and building the right product the first time is always the right choice.
Today, we apply these hard-earned lessons to help mid-market and enterprise companies execute smarter, scale faster, and maximize the return on their technology investments. Our expertise isn’t just theoretical—it’s built on real-world experience, proven strategies, and a relentless focus on value.
What We Believe In
We design and build software and technology solutions that balance innovation, scalability, and capital efficiency. Our ethos is built on a unique point of view that emphasizes learning from every project to enhance future endeavors. We believe in refining our processes continuously, which allows us to avoid common pitfalls and deliver valuable products efficiently.
Build Value by Avoiding Mistakes
We prioritize thoughtful planning and strategy before any coding begins. This upfront diligence leads to reliable, scalable solutions with minimal technical debt, enabling your team to focus on growth rather than repair.
Build Right the First Time
Our approach ensures that your capital goes further by minimizing wasted resources on rework or delayed timelines. We aim to maximize the value of every dollar spent, turning investments into growth potential.
Use Less Capital
By building products correctly from the outset, we help you save significant capital, allowing your investment to grow rather than deplete through unnecessary expenses.
Where We Fit
Whale Song operates at the convergence of IT and operational technology (OT). We champion a product-focused mindset that goes beyond traditional consulting, delivering tailored, end-to-end digital solutions designed to streamline operations, reduce costs, and enhance scalability. Our expertise in product strategy, UI/UX design, and full-stack engineering ensures impactful, enduring solutions that meet the demands of today’s evolving landscape.
Our Leadership Team
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Dougal Cameron
CEO
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Kelly Moore
Executive Director
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Kristen Phillips
Chief of Staff
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Hiedra Castillo
Director of Operations
Global Talent, Local Insights.
At Whale Song, our design and development engineering teams span the globe, bringing together a rich tapestry of cultural perspectives and expertise. This global reach allows us to offer round-the-clock innovation, harnessing local insights to craft solutions that resonate on a global scale. Our clients benefit from diverse, innovative thinking, ensuring that our digital products and solutions are not only cutting-edge but also culturally attuned to varied markets.